On the afternoon of July 18, Guangbo Group 2009 semi-annual economic work conference was held in the lecture hall on the first floor of the company. At the meeting, industrial corporation Lin Xiaofan made the speech on “pragmatic plus creative” strengthen and expand domestic market. The speech had two parts. In the first part, it introduced the whole operation state of domestic market in the first half of the year
In the speech, it mentioned that since the launch of integrated stationery brand strategy in 2005, Guangbo has turned into integrated stationery supplier. Through over four years’ development, Guangbo has developed into over 1000 pieces from the original 100 pieces, from several dozen dealers developed into over 500 dealers. The products has covered six products like paper products volume, album, pencil-sharpener, file utilities management, desktop office supplies and writing utensils. Although it increased fast in the first half year, it had certain distance from the presupposed objectives at the beginning of the year. In the second half year, it will continue promote the marketing activity of pragmatic and creative, twinkling lights plan as core, use dealers’ mouths to give oral spreading, use business team’s feet to distribute, steadily develop brand promotion. Meanwhile, adjust productivity, intensify supplier management, optimize inventory structure, improve logistics level of supply and response speed.Continue build the platform of new products research and development and promotion. Around “product manager responsibility system”, strengthen the functions of product development, product design, technical study and engineering realization, work hard to introduce new products to the market effectively and successfully.
At last, he showed, aiming at domestic market, industrial corporation would be adhering to the enterprise concept of being the first-class integrated stationery brand, stick to market demand, through the close cooperation with vast channel partners, share together and win our way together. By means of network marketing platform combined by many excellent dealers, bring diversified products to meet the customers’ different needs, strengthen and expand Guangbo’s domestic sales cause.
